We know and love KFC for its crispy fried chicken, mashed potatoes and gravy, and fluffy biscuits. You hear the phrase "it's finger-lickin' good," and you immediately think of the food chain, and for a good reason. Before it pressed pause in 2020 on using the famous slogan in ad campaigns, it had been in use for an impressive 64 years, according to the chain.
However, this isn't the first time KFC's slogan made people scratch their heads. According to Business Insider, KFC made a bit of a translation boo-boo when it first opened in China in the 1980s. "Finger-lickin' good" was somehow translated to "eat your fingers off." Far from appetizing, right?
Fortunately for this fried chicken chain, the mistake didn't scare off too many customers. By 2011, KFC made up about 40% of the fast food industry in China, per the Harvard Business Review.
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