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Localization is the term for various services that convert and adapt content to a new location. Translation from one language to another represents the bulk of this work. Localization also includes customization of units, formatting, consideration of cultural differences, and adaptation of content accordingly. The translation of web content helps to make it more attractive, understandable and attractive to the local population, turning “foreigners” into customers. In today’s globalized world, it is important for companies to think outside the box to be successful and stand out from the competition. For your business to grow and expand beyond the local market, a multilingual website is vital.
Translating the content of your business website will help you meet market expectations and improve your conversion rates. But before you start translating the website content. Contrary to popular belief, multilingual websites are not created by simply installing a machine translation plugin (at least not for the good ones). Instead, it means that a professional translator carefully prepared the content and localized it, taking into account the cultural and linguistic nuances of the audience. This may seem like a significant investment of time, money, and other resources, but most businesses find the benefits of a localized website to be worth it.
Ways Website Translation Services Can Help You Increase Your Income
Get more visitors with search engine optimization
In today’s connected world, the Internet is everyone’s first port of call for more information on whatever product or service they are considering. When research is so readily available, it shows that people are looking for it, whether on a desktop or mobile device. If you really want to connect with customers, clients or visitors, you need to be able to communicate with them in the right way and in their native language. In fact, Common Sense Advisory reported that more than 72% of people spend their time online visiting websites in their own language; it makes sense for them to also search in their own language.
Imagine this scenario: someone in Russia types a few words into their search engine “забронировать номер в Париже” and gets a list of matching websites, all in their native language, of course! If your website is not translated into your native language, your website will likely not show up on Google. This is a BIG missed opportunity. With website pages properly translated into each key language, SEO will skyrocket and with it happy website visitors and revenue. Translating your site or “localizing” it may seem like a time-consuming task, but the benefits are worth the effort.
Make customers feel more comfortable overall
Before a customer even thinks of saying “yes” to your services and handing over their credit card information, you need to be 100% sure of the investment, whether it’s for a vacation booking, a doctor’s appointment, or another offer of product/service. . Another Common Sense Advisory report found that 75% of non-native speakers prefer to buy products in their native language, with 60% saying they “rarely or never shop on English-language websites.”
Popular translation tools like Google Translate can lead to a lot of confusion and unhappy customers; When it comes to business and professional services, there is no room for the kind of mistakes these tools make. Poorly translated materials can not only offend customers and visitors, but also cause lasting damage to your brand’s reputation. When in doubt, it is always a better option to seek the help of an experienced website translator or team of language experts.
Smartly and appropriately reach speakers of new languages
Accessibility is more important than ever: As the web has grown rapidly internationally, so has the need for localized content that people in these far-reaching regions can actually understand. The chart below shows the most popular languages used online. Not surprisingly, English tops the list, but few industries have adapted to provide easy access to all the other most widely used and sought after languages: Chinese, Spanish, Arabic, Portuguese, and Russian, many others. While these languages may not represent every company’s audience, it does show the importance of knowing where your prospects are and then optimizing them for their language.
In addition to website localization, another way to transform businesses and organizations is to create other physical and digital promotional materials in different languages. Depending on the strategy or industry, this can include brochures, magazines, guides, menus, posters, email newsletters and more.
Final words: How does Website Translation Services will Help Increase Revenue
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