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In Arrival, Amy Adams, a linguist and alien whisperer, says that language is the foundation of a civilization, the glue that holds people together, and the first weapon drawn in a conflict. If you immerse yourself in a language, she tells a pre-Jeremy Renner app Jeremy Renner, you can actually rewire your brain.
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It’s the kind of thing you consider after diving into the world of “maxxing,” where, on the other side, all nouns and verbs become things to be maxed, or else things that resist maxing. (As the suffix implies, it deal in extremes – you can both “nutrientmax” and “starvemax,” for instance, but there’s no way to “maxx” having a sensible and well-balanced diet.) Here are a few definitions for Maxxinista literacy:
Looksmaxxing – Dr. Monica Kieu, a California-based plastic surgeon describes “looksmaxxing” on TikTok as “an online trend where people are looking to maximize their looks,” adding that at face value, it “seems pretty benign, because everyone wants to look good.” It can include taking care of your skin and working out, making it the big umbrella term for other “maxxings.”
But it can get extreme, like with the “mewing” craze, which involves pressing your tongue to the roof of your mouth to change your jawline. Some people tape their mouths shut, and others are bone smashing, which Kieu calls an “absurd and dangerous trend… you’re literally beating your face with a hammer or some sort of heavy object to somehow reshape your face.”
Gymmaxxing – “It takes years to build a truly chiseled physique. It’s not something that can take a handful of months. You have to put in the work,” one Redditor says – so “gymmaxxing” seems to just be … pulling a Chris Pratt, just without the Marvel personal trainer money. Puts a name to the kind of gym bro mindset that’s existed as long as Planet Fitness has had a rocket to earth, but okay.
Anglemaxxing – Far less extreme than the others can get (albeit, still probably not the healthiest thing, body image-wise), because it’s just about taking photos at the right angle. Tell your parents and their forehead-dense selfies about it.
Skincaremaxxing – Using a dermaroller? Retinol? Sunscreen? Moisturizer? Exactly what it implies … sunscreen’s a good idea for everyone, but you probably don’t need to pay for, say, topical collagen or beaded exfoliants.
Shavemaxxing – Some people are promoting shaving the mug. Imagine broaching that to the Hipster Beard Community ten years ago.
Stylemaxxing – Also kind of self-explanatory, also not nearly as potentially harmful as the other ones related to “looksmaxxing,” unless you refinance your home to buy Tabis or stick up a Nordstrom.
Starvemaxxing – Extreme fasting; please eat normally.
Moneymaxxing – Not so much the pursuit of money, but the belief that having money will free you from inceldom? As opposed to looks?
Exposuremaxxing – “Female founder of Bumble became a billionaire via her dating app but where did she meet the man she married? On her app? NO, on a skiing trip in the Alps,” one X user proselytizes. “Introduced by a mutual friend. Most high impact action still happens IRL. You need to be exposure maxxing in 2024.” It seems to mean… putting yourself out there?
Therapymaxxing – Okay, here’s an unequivocally good one: writer Jeremy Jules advocates for not hiding things from your therapist, so you’re not actually wasting your time in therapy. A+.
Mad Maxx Fury Road – An all timer of a blockbuster!
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