Wednesday, April 7, 2021

"Social Fast Food" & The Afterlife Of A Marseille McDonald's : Rough Translation - NPR - Translation

Kamel Guemari stands in front of the community center housed in a former McDonald's in Marseille. Eleanor Beardsley hide caption

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Eleanor Beardsley

Kamel Guemari stands in front of the community center housed in a former McDonald's in Marseille.

Eleanor Beardsley

Every company has its own corporate culture. Slogans and values that you're expected to learn and live by as an employee — and then probably forget when you clock out at the end of the day.

But what happens when the employees of a company take that corporate philosophy so deeply to heart that it actually gets in the way of business?

In this episode, we revisit an immigrant neighborhood in Marseille, France, where a group of former McDonald's workers have turned a local franchise into a bastion of their community values. Back in 2019, as the future of their restaurant hung in the balance, we followed these workers as they launched a revolution of sorts.

And now, in a year when so many restaurants have closed due to the pandemic, this McDonald's has arrived at an unlikely afterlife.

Send us an email at roughtranslation@npr.org.

Listen to Rough Translation wherever you get your podcasts, including NPR One, Apple Podcasts, Google Podcasts, Pocket Casts, Spotify, and RSS.

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