Big 12 Conference Taps Independent Creative Agency Translation as New Creative Partner - Big12Sports.com - Translation

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Today, the Big 12 Conference has announced its partnership with independent creative agency, Translation, to contemporize the brand and scale its national relevance to appeal to a younger, more diverse audience.  As its lead agency, Translation will work with longstanding Big 12 partner LDWW to develop the Conference’s brand narrative moving forward.

As the world’s most culturally influential creative agency, Translation is known for creating breakthrough sports campaigns having worked with the NFL, NBA, State Farm, Beats By Dre, Brooklyn Nets, Nike, New York Knicks, and more.

"It is critically important that we continue to align the Conference and its member institutions with partners that know how to innovate and elevate us,” commented Big 12 Conference Commissioner Brett Yormark. “Translation's legacy in creating culturally rich content and experiences on behalf of major sports leagues and brands makes their team a perfect partner to bring the Big 12 into its next wave of growth.”
 
With the Conference scaling into eight major markets, Translation will offer strategic, cultural, and creative expertise to co-author the next wave of brand growth. Translation will reimagine how the Big 12 shows up in youth culture, appealing to current and prospective student-athletes by bridging the worlds of storytelling and culture.
 
“We believe in the convergence of culture, technology, and storytelling to power the modern-day student-athlete. The latest expansion of the Big 12 is an unparalleled opportunity to bring a community of students, college sports fans, and athletes together through the influence of music and creators,” said Steve Stoute, Founder, and CEO of Translation. “We’re looking forward to bringing the Big 12 brand to untapped audiences, creating a new standard for how a sports conference shows up.”
 
Beginning July 1, 2023, the Big 12 Conference expands to 14 members – Baylor, BYU, Central Florida, Cincinnati, Houston, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech, and West Virginia – growing from five states and 40.2 million people to eight states with more than 76.5 million people.
 
Translation’s fluency with building fanbases, movements, and tight-knit communities will not only empower how the Big 12 Conference will stand out nationally, building influence that transcends demography to impact youth culture. The campaign will bring Big 12 to life, aligning the brand with the power of creators and investing in culturally relevant partnerships.
 
For almost two decades, Translation has helped global brands harness the power of culture. Translation’s legacy is deeply rooted in sports, fostering a one-of-a-kind approach to advertising paired with unparalleled creative vision. Translation partners with brands and creators to build and grow disruptive platforms that promotes deeper community engagement.

ABOUT BIG 12 CONFERENCE
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference).
 
ABOUT TRANSLATION
Translation is an independent creative agency built to help ambitious brands harness the power of culture to solve their biggest challenges. For over 15 years, Translation has partnered with brands and creators to build and grow disruptive platforms that foster deeper community engagement. This experience has given us unparalleled insight into the dynamics of culture and affinities that link people together. Backed by Alphabet, Andreessen Horowitz, and 21st Century Fox, we are reimagining how brands and artists tell their stories, create value, and push culture forward. For more information, visit translationllc.com and follow us on Instagram (@wearetranslation) and Twitter (@pulseofculture).
 

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BIG 12 CONFERENCE TAPS INDEPENDENT CREATIVE AGENCY TRANSLATION AS NEW CREATIVE PARTNER - PR Newswire - Translation

Translation has been an active leader in sports marketing for over 15 years, connecting sports industry leaders, teams, and leagues with new generations of fans and audiences.

BROOKLYN, N.Y., Oct. 17, 2022 /PRNewswire/ -- Today, the Big 12 Conference has announced its partnership with independent creative agency, Translation, to contemporize the brand and scale its national relevance to appeal to a younger, more diverse audience. As its lead agency, Translation will work with longstanding Big 12 partner LDWW to develop the Conference's brand narrative moving forward.

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The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint.

As the world's most culturally influential creative agency, Translation is known for creating breakthrough sports campaigns having worked with the NFL, NBA, State Farm, Beats By Dre, Brooklyn Nets, Nike, New York Knicks, and more.

"We believe in the convergence of culture, technology, and storytelling to power the modern-day student-athlete. The latest expansion of the Big 12 is an unparalleled opportunity to bring a community of students, college sports fans, and athletes together through the influence of music and creators," said Steve Stoute, Founder, and CEO of Translation. "We're looking forward to bringing the Big 12 brand to untapped audiences, creating a new standard for how a sports conference shows up."

With the Conference scaling into eight major markets, Translation will offer strategic, cultural, and creative expertise to co-author the next wave of brand growth. Translation will reimagine how the Big 12 shows up in youth culture, appealing to current and prospective student-athletes by bridging the worlds of storytelling and culture.

"It is critically important that we continue to align the Conference and its member institutions with partners that know how to innovate and elevate us," commented Big 12 Conference Commissioner Brett Yormark. "Translation's legacy in creating culturally rich content and experiences on behalf of major sports leagues and brands makes their team a perfect partner to bring the Big 12 into its next wave of growth."

Beginning July 1, 2023, the Big 12 Conference expands to 14 members – Baylor, BYU, Central Florida, Cincinnati, Houston, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech, and West Virginia – growing from five states and 40.2 million people to eight states with more than 76.5 million people.

Translation's fluency with building fanbases, movements, and tight-knit communities will not only empower how the Big 12 Conference will stand out nationally, building influence that transcends demography to impact youth culture. The campaign will bring Big 12 to life, aligning the brand with the power of creators and investing in culturally relevant partnerships.

For almost two decades, Translation has helped global brands harness the power of culture. Translation's legacy is deeply rooted in sports, fostering a one-of-a-kind approach to advertising paired with unparalleled creative vision. Translation partners with brands and creators to build and grow disruptive platforms that promotes deeper community engagement.

ABOUT BIG 12 CONFERENCE

The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference).

ABOUT TRANSLATION

Translation is an independent creative agency built to help ambitious brands harness the power of culture to solve their biggest challenges. For over 15 years, Translation has partnered with brands and creators to build and grow disruptive platforms that foster deeper community engagement. This experience has given us unparalleled insight into the dynamics of culture and affinities that link people together. Backed by Alphabet, Andreessen Horowitz, and 21st Century Fox, we are reimagining how brands and artists tell their stories, create value, and push culture forward. For more information, visit translationllc.com and follow us on Instagram (@wearetranslation) and Twitter (@pulseofculture).

SOURCE Translation

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Product Review of Dictionary - Merriam-Webster - The Tech Edvocate - Dictionary

Dictionary – Merriam-Webster is — shocker — an online dictionary. It has an intuitive interface, and concise entries include pronunciation with a “say it” button, part of speech, multiple definitions, origin, first use, synonyms for a range of disciplines, and geographical, biographical, historical, and scientific terms.

The bottom of the main page offers Dictionary, Recent, Favorites, Daily, and More buttons. You can search by tapping the microphone icon and saying a word, or by tapping the magnifying glass to type. Recent keeps track of your search history, and a star at the top of each entry lets you add words to a favorites list. The Daily button gives a word of the day with usage examples and a “Did you know?” section that has dry, factual information rather than engaging and thoughtful analysis. The More button allows users to give feedback, rate the app, post a word to Facebook or Twitter, or send a word in an email.

It’s a dictionary. You can use it to look up words, or to teach learners how to look up words. But there are no games or pictures.

Entries are a tad more accessible for younger learners, with a larger and bolder font and less content than Dictionary.com. Unfortunately, there are no built-in games, no illustrations (except in the premium version), only rarely links within entries, and none of the front matter found in the traditional book format to help learners learn how to read entries.

Unlike Dictionary.com, Dictionary – Merriam-Webster’s voice recognition offers alternatives, though they’re sometimes absurd, like single letters or words or phrases with no entry. Unfortunately, the voice-recognition feature seems to foul up data connections (which it relies on for matches), can hang up searches, and sometimes goes down entirely.

Website: https://ift.tt/LSIayWm

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Overall User Consensus About the App

Student Engagement

Dictionary – Merriam-Webster is a reference tool with little in the way of built-in engagement. You get no pictures (although the premium version has pictures) and few links within entries.

Curriculum and Instruction

Some customization and continuity but no information on how to read entries. No dictionary-based games.

Customer Report

The interface is intuitive and easy to navigate. There are no extensions or links to www.m-w.com, and voice recognition is inconsistent.

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Surprising words added to the dictionary this year - Insider - Dictionary

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10 surprising words that have been added to the dictionary this year - Business Insider Africa - Dictionary

Thanks for signing up for our daily insight on the African economy. We bring you daily editor picks from the best Business Insider news content so you can stay updated on the latest topics and conversations on the African market, leaders, careers and lifestyle. Also join us across all of our other channels - we love to be connected!

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Save 28% on these award-winning translation earbuds - New York Post - Translation

Discover startups, services, products and more from our partner StackCommerce. New York Post may be compensated and/or receive an affiliate commission if you buy through our links.

Imagine landing at your dream travel destination, stepping off the plane and being able to converse with the locals… without spending the year prior mastering the language.

Though it sounds too good to be true, it’s a real scenario with Mymanu CLIK S: Award-Winning Translation Earbuds.

This wireless device lets you speak in over 37 languages, giving you the ability to communicate with more than two billion people. And right now it’s on sale for $157, 28% off the usual price, for a limited time. 

The Mymanu is a small wireless device you wear in your ears, like your earbuds. And like most wireless earbuds, they can play music in HD sound, answer calls, and read your texts and notifications, but there’s one thing that sets them apart: they can also provide real-time speech-to-speech translation. 

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Translate a conversation as it happens by speech or text, whether its a one-on-one talk or group chat. A clip board shows all the translation in a text, while the proprietary system enables speech-to-text and text-to-speech translations quickly depending on your preferences. This feature allows you to spend more time with locals, connect with people you’d otherwise not be able to speak with and enhance your overall travel experience.

Your frequently used phrases will be saved, and you’ll receive customized and personalized ads while you travel that could elevate your trip. They run for 30 hours on a single charge, and include various sized memory foam ear  tips so you can ensure comfort and a secure fit.

Winner of the Red Dot Design Awardee and a 2019 CES Innovation Awards Honoree, the Myanmu is a hit with users. Customer Michael raved, “Have found the group translation works brilliantly.” And Kevin noted, “Does as it says, I was scepticle at first but I am very impressed!”

Open up a world of possibilities with the Mymanu CLIK S, now on sale for $157 for a limited time. 

Prices subject to change.

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Ask the PC Doctor: Is there an emoji dictionary? - Athol Daily News - Dictionary

Published: 10/14/2022 6:45:55 PM

Modified: 10/14/2022 6:46:02 PM

DEAR PC DOCTOR: I text with my kids and grandkids all the time. One of them took me aside recently in a private chat and let me know I’m using some emojis wrong. Yikes! I didn’t even know that was possible. Is there an emoji dictionary or guide to usage I can look at? Apparently, they’ve been having a good laugh at some of my gaffes.

—Thanks, Grandad

Dear Grandad: There’s no “official” or authoritative dictionary of emoji meanings. One good place to start for basic meanings is emojipedia.org.

However, if you’re comfortable with the internet, do a Google search for “hidden meanings of emoji” and lots of options will appear. Some emoji are benign, some have very strong emotional meanings, and some, of course, have come to have sexual and drug meanings. There are also quite a few YouTube videos highlighting the most frequently misused emoji.

To make things more complicated, just as with spoken and written language, emoji meanings aren’t static; meanings change over time and how they’re interpreted can change depending on who is sending them and who is receiving them. Linguist Gretchen McCulloch has a whole chapter on the history and use of emoji in her recent book, “Because Internet.”

I hope this helps! Until next time, happy computing!

Editor’s Note: Questions should be directed to PC Doctor, care of the Athol Public Library, info@athollibrary.org or Athol Public Library, 568 Main St., Athol, MA. 01331.

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