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Wednesday, May 5, 2021

Digital PR Dictionary - Business 2 Community - Dictionary

Links, Domain Authority, SEO PR…What Does It All Mean?

We recently published a Public Relations Dictionary with many definitions of commonly used terms mostly in the classic or traditional PR realm. While many of those words and expressions are also thrown about when it comes to Digital PR, we thought it may be beneficial to also compile a list of industry terms more specific for our click craving friends.

Content Marketing: The creation and sharing of valuable content — typically online, but not exclusively — as a marketing program. Content forms can include words (blog posts, articles, etc.), images, audio and video, and must provide value to the audience.

Digital PR: Using public relations (PR) strategies and tactics in digital marketing. Pretty much anything you are going to do in marketing today.

Domain Authority: Domain Authority or DA is a metric created by the SEO software company MOZ to demonstrate how likely a website is to rank on a Search Engine Results Page (SERP) on a scale of 1 to 100. It is not a score from Google (or any other search engine) and does not actually affect a website’s rank, but it is a metric that can be used to determine SEO effectiveness over time and versus competitors. DA is also often used by Digital PRs as a factor when creating media lists and target outlets.

Domain Rating: Similar to DA (above) Domain Rating is a metric created by Ahref to show the strength of a website’s backlink profile in regards to quality and quantity.

Guest Post: When an author writes (or contributes) a blog post (sometimes referred to as an article) for a website (blog, news site, etc.) that they do not own. The purpose of the guest post is to share valuable content, reach a new audience, earn a link, and/or drive credibility.

Keywords: The words or phrases that an organization wants to show up for in search engine query results.

Link Building: The specific act of trying to create links (see below) to a website. Most commonly to increase the SEO value of a website.

Links: Links, or often referred to as backlinks, are references from one website to another that can be clicked on to send the users to that site. Links are a significant ranking factor for SEO. There are several types of links, the most common are regular or do-follow, and no-follow (with the subgroups of sponsored and UGC (user-generated content). For more see Moz’s Types of Links in SEO.

Nofollow: a specific type of link (or technically a link attribute) that tells Google to not pass any PageRank or SEO value from one webpage to another.

Page Authority: Similar to Domain Authority but specifically focused on a specific page within a website, not the domain as a whole. While many SEOs and PR professionals consider DA when analyzing link and mention opportunities, note that specific pages of websites show up (or rank) in SERPs, not domains.

Search Engine Optimization (SEO): SEO is the strategies and tactics to have a website perform well in organic search engines (i.e. Google and Bing). SEO is based on how the website is built, the content on the website and search authority signals (inbound links, references and citations).

SEO PR: The use of public relations (PR) methods with the primary purpose of improving search engine optimization (SEO) results.

SERP or Search Engine Results Page: This is the results page of a Google (or other search engines) query. Typically the goal is to have your website or webpage show up for search terms you would like to be associated with. Typically the higher on the page a result is, the more likely it is to be clicked on.

Author: Mike Rosenberg

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Mike Rosenberg, CEO of Veracity a boutique marketing agency based in Portland, Oregon, brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. After many years promoting sports events, Mike jumped online to help build EngineWorks; a search marketing agency providing… View full profile ›

YouTube testing auto-translation for video title, description, buttons and more - HT Tech - Translation

YouTube is testing a new feature that will auto translate video titles, descriptions, captions and more in your native language. The new feature is visible as a pop-up that appears on YouTube’s desktop and mobile app as well. The translation feature has been spotted by Android Police, and it currently translates text in English to Portuguese.

According to the images shared by the publication, YouTube’s auto-translation feature is most likely powered by Google Translate. This feature is also reportedly rolling out as a server-side update so most users won’t get it from an app update. So far, the text translation supports only Portuguese but YouTube might add support for more languages soon. It’s available as a pop-up, and tapping on it automatically translates the text to Portuguese. The translation pop-up appears just next to the video title.

The video title and description, view count, subscriber count and even the button text are translated through this feature. It also translates the captions of videos, something a lot of people will appreciate. Since this is auto translation, the translated text may not be accurate and there will most likely be some mistakes. But largely it should be understandable and helpful.

YouTube hasn’t shared anything official on this translation test. The video platform regularly tests new features with select users, and it also has a dedicated space for these tests. But the latest translation feature isn’t a part of this YouTube experiment. YouTube is undoubtedly the most popular video platform globally, and since it caters to users from different regions, this translation feature will be much appreciated.

Youtube automatic translation feature may be ready soon - Android Community - Translation

Youtube Google Translate Update May 2021

YouTube remains as the top video sharing platform in the world. It has been around since 2005 and it continues to be a venue for entertainment, learning, and community. We have witnessed how YouTube has progressed through the years. Just recently, we told you about the YouTube mobile app getting more video resolution options. It has also started testing the auto-detect product feature. For a safer experience, supervised experiences have been introduced to help parents of teenagers. We can also look forward to those short-form platform Shorts in the US soon and more.

The latest improvement has something to do with translations. YouTube has been working on translations in an experiment. The result now is that you can browse titles on Youtube in your native langue. At the moment, only English to Portuguese is available but we can expect the feature to be ready in more languages.

The change doesn’t seem to be official and widespread yet but other users have reported seeing the feature as translation options. Google may just be testing it on both mobile and desktop.

When you check the YouTube app on the Play Store, you may not see an available update yet. It seems to be server-side only. The automatic translation is found on the text of video titles, closed captions, and descriptions.

With this automatic translation, YouTube will even have a wider reach. YouTube content creators can also have a bigger audience because it means more will be able to watch even if in a different language. We recognize translations may not always be accurate but we know there will be some level of understanding.

Tuesday, May 4, 2021

YouTube's new translation experiment lets you browse titles in your native tongue - Android Police - Translation

Google's been flexing its translation powers lately, and why not — for moving between at least some languages, Google Translate is as close as you can get to magic. A few users have started seeing translation options pop up on YouTube, both the web interface on desktops and the mobile app version.

The change appears to be server-side, so don't go looking for an app update if you want to see it. And via our own very appreciated tipsters, we've only seen Google offer automatic translation of English into Portuguese. But those that have seen that, have seen it in dramatic fashion: text of video titles, descriptions, and closed captions are translated automatically.

YouTube is, by an order of magnitude, the most popular video site on the web. Enabling automatic translation on it would be a magnificent boon to hundreds of millions of users, assuming Google rolls it out to the same wide userbase it serves with Translate itself. It would be a win-win for Google and video fans.

Eduardo, Agus[/thans]

Translation app leaves eternal impact - baptistmessenger.com - Translation

Pastor James Merritt, center, led brothers Bartolo and Osmani to faith in Christ by using the Google Translate app on his phone. Photo from Twitter.

DULUTH, Ga. (BP)—A simple furniture purchase turned into a life-changing experience for two men visiting Pastor James Merritt this past weekend.

Merritt, pastor of Duluth, Ga., Cross Pointe, an Atlanta suburb, was able to lead both men, who did not speak English, to make a decision for Christ communicating solely through the Google Translate app on his phone in what Merritt described as “one of the greatest witnessing experiences I’ve ever had in my life.”

Bartolo and Osmani, brothers originally from Cuba, were picking up some furniture when Merritt, who is also chair of this year’s Southern Baptist Convention’s Resolutions Committee, began talking to them by using the voice option on the Google Translate app.

“We always keep tracts in our home in both English and Spanish, but I was thinking in my head ‘I wish there was a way I could give them more than just a tract,’” Merritt said. “Then I realized I was holding the tool I needed right in my hands.”

Upon learning that Merritt was a pastor, Osmani asked to call his wife because she was already a Christian. Through the translator, Osmani’s wife asked for Merritt to share the Gospel with her husband.

Merritt did just that and walked slowly through the Gospel with both men through the help of Google Translate right there in his home.

Both men became emotional and prayed aloud to receive Christ. Osmani said he could not wait to call his wife to tell her he had been born again.

“The involvement of the Holy Spirit had to be over the entire situation,” Merritt said. “They were ready to leave and walk out of the door. I was just going to hand them a tract on their way out when I randomly thought of using Google Translate. I ended up using the audio function where you can just speak into the app and it will translate for you. I did not even know that function existed before.”

Merritt said with today’s advances in technology, it’s important to utilize all of the different ways we can share the Gospel with others.

“I started wondering how many apps I have that I can use to share the Gospel,” Merritt said. “You don’t need to carry around a big black Bible everywhere you go anymore. You have things like the Bible app and so many other resources on your phone you can use to share the Gospel. God honored my intention of sharing the Gospel and reminded me that I had a tool for it right there in my hand.”

In addition to the popular YouVersion Bible App and Google Translate, other resources Christians might find helpful include The Story App and The Life on Mission App from the North American Mission Board.

State websites could soon be translated to a dozen languages - Spectrum News - Translation

State agency websites in New York may soon be required to offer translations into the top 12 languages spoken by residents in the state under a bill approved by the Democratic-led state Senate on Monday.

The bill would translate New York government websites as access as become more important for government information amid the ongoing pandemic, the measure's sponsors said.

COVID-19 related information would be translated within 30 days of passage; all state agency websites would have to adhere to the translation within 90 days.

“Every single New Yorker should be able to access information about COVID-19, negotiate housing information, and utilize government services related to pandemic recovery, but right now, if you can’t read English, you are out of luck," said Sen. Brad Hoylman, the main sponsor of the bill in the Senate and a candidate for Manhattan borough president. "More than five million New Yorkers live in households where the primary language isn’t English. That’s why we can’t let language be a barrier to life-saving information, especially during this pandemic."

The measure must still be approved in the Democratic-controlled state Assembly before heading to Gov. Andrew Cuomo's desk for his consideration.

“Language assistance services are the difference between existing in a place and truly feeling that you belong," said Assemblywoman Yuh-Line Niou. "With this bill, Senator Hoylman has sent a message to the 4 million New Yorkers who speak one of the top 12 world languages: You belong here. That should be our goal in everything we do as lawmakers, and this legislation embodies those values."

French News and Views in English - The Connexion - Dictionary

French dictionary le Petit Larousse has added 170 new words to its new 2022 edition, including English words such as ‘batch cooking’, and terms "immersed in the pandemic" such as réa and quatorzaine.

The 2022 edition will include the new words and definitions, which have been chosen to reflect current changes and trends in society.

They include a number of terms derived from English, including:

Batch cooking – From the English meaning ‘cooking in bulk’. Refers to the increasingly-common practice of planning your weekly food and cooking it in one kitchen session in advance. Intended to help save time overall and help users to eat more healthily.

Click and collect – From the English for buying a product online and then going to pick it up from a depot or shop without having to go inside to buy or pay separately. Yet, the dictionary says this term is "not advised", and recommends the French term cliqué-retiré instead.
Mocktail – From the English ‘mock’ meaning imitation, to refer to a non-alcoholic cocktail drink.

There are also many terms that relate to the Covid-19 pandemic, including:

Cluster – From the English word, meaning ‘contagion outbreak’.
Réa – A shortened, colloquial way to say réanimation, or intensive care.
Coronapiste – A bike riding route, especially in towns, used during Covid-19 lockdown periods, that allows people to cycle while still respecting physical distancing.
Quatorzaine – Isolation period of 14 days (but can relate to isolation periods of other durations) required by someone who has Covid, or contacts of someone who does. Related to the word ‘quarantine’.
Télétravailler – Working from home.
Nasopharyngé – Relating to the nasopharynx (the upper part of the throat behind the nose). Used in the context of taking cell samples using a nose swab.
Zéro – As in ‘patient zero’, the first person to have been contaminated, with or without symptoms, in an epidemic context.

Read more: Improve your French: The mixed meaning of 'quarantine'

Le Covid or La Covid?

The new edition also includes Covid-19, with a discussion around its gender. It describes the term as both feminine and masculine, and says that “while the Académie Française recommends saying ‘la’ Covid-19, the use of the masculine [‘le’] is common”.

In Québec, Covid has emerged as feminine (la Covid) whereas in France, it has tended to be referred to as masculine (le Covid), despite the recommendations of the Académie, Larousse said.

Read more: Coronavirus is officially feminine

The new list also includes the term SARS-CoV-2, which it defines as an “English acronym of severe acute respiratory syndrome coronavirus 2”.

Record-breaking pandemic edition

Normally, around 150 words on average enter a new edition. This year’s 170 new words is considered record-breaking.

Bernard Cerquiglini, dictionary advisor and former vice-president of the Conseil supérieur de la langue française, told Le Figaro: “This year was rich in terms of meaning change. There have never been so many.”

One example is couvre-feu (curfew) which used to mean simply ‘covering the flames’ after a fire and then later was usually used in military contexts, whereas now it refers to staying at home.

Similarly, confinement used to have criminal connotations, as it previously only applied to “baddies”; Mr Cerquiglini said, and déconfinement had hardly ever been used before – he had found one reference related to a nuclear power station – he said.

These have, of course, since come to describe the changing states of Covid-19 lockdown.

Carine Girac-Marinier, director of the dictionaries and encyclopedias department at Larousse, said: "This is obviously an edition completely immersed in the pandemic. Each vintage has a particular flavour linked to the changes in society. The French language and Le Petit Larousse reflect this evolution.

“And what is fascinating, is that during this health crisis, language has been extraordinarily dynamic. There have been very few anglicisms, and a lot of new words. This is the first time that we have, to this extent, new words linked either to the medical sphere or to medical consequences in our society.”

In particular, the French use of the word confinement is proof of the language’s tenacity, compared to, say, Italian, which uses the English word ‘lockdown’ with no real Italian equivalent, Mr Cerquiglini said.

Mr Cerquiglini said: “In any period of crisis, language moves. We saw this during the French Revolution or the Second World War, for example.

“But since March 2020, it has been even more spectacular. There has been a [real] movement in the language, which can be seen in the arrival of new words in usage and in the dictionary.”

Other notable words in the 2022 edition include émoji – an electronic, graphic representation used to express an emotion, from Japanese; and nounounerie – a colloquial, informal way to describe something silly or stupid, from Québec.